Facebook Removes Their 20% Text Rule on Ads

News broke last week that Facebook is removing its restrictions on text content in Facebook Ad images.

This is HUGE news.

Up until now, Facebook would only allow text on ad images if it covered no more than 20% of the image.

That made things extremely challenging if you were trying to promote a product, a service, or a sale.

If you tried to submit an ad image which did have more than 20% text, your ad would either be rejected or you would receive an alert informing you that your ad could be penalized (ie. not shown as frequently) due to the amount of text on the image.

Although Facebook hasn’t yet updated their Business Help Centre, they have softened their wording considerably saying:

“We've found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively.”

They have also removed the Text Overlay tool, which checked to see if your ad was in keeping with the 20% rule.

Since this news is literally hot off the press, there isn’t much more information to provide.

But now would be a great opportunity to test out the new lifting of this restriction and run an ad campaign with two ad creatives:

  • One using an ad image that conforms with the old 20% rule
  • One which has more liberal use of text

Then compare the impressions and reach you receive.

Until next time!




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